# Value Proposition Canvas

Позволяет описать продукт через Желания, Потребности и Страхи клиента

![](https://150396858-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LuNC18LbiYyOFrchTQM%2F-M3LEnZ3y6WbGFJmNa1n%2F-M3LFUVL1n3hm6tuIYxA%2Fimage.png?alt=media\&token=3d0c4bb7-b4e6-4c79-869c-4c84609b545e)

![](https://150396858-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LuNC18LbiYyOFrchTQM%2F-M3LEnZ3y6WbGFJmNa1n%2F-M3LFZDmub1t_wF2z65b%2Fimage.png?alt=media\&token=cf97ec9e-3437-41a7-a938-212b644afe2c)

![](https://150396858-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LuNC18LbiYyOFrchTQM%2F-M3LEnZ3y6WbGFJmNa1n%2F-M3LFctGHRO7ZwHGLEwA%2Fimage.png?alt=media\&token=a19bcd57-61d3-4ac3-8c5b-172349ae95cd)