3.3 Договориться о ценностях (Agree on values)

Intentionally evolve the culture in your organization.

Values are valued principles that guide behavior. Values define scope for action and ethical constraints.

each member brings their own values to an organization based on personal experiences and beliefs
a team or organization may choose to collectively adopt values to guide their collaboration

Values offer guidance to determine appropriate action, even in the absence of explicit agreements.

Collectively adopting a set of values supports the effectiveness of an organization:

reduces potential for misunderstanding
helps to align decision making and action
attracts new members, partners and customers who are aligned with the organization

Chosen values are an agreement that benefits from regular review.